In This Write Up, Let me quickly share with you the key principles that make a Web design look good

These elements are the 7 key principles that make a Web design look good:

• Balance,
• Grid,
• Color,
• Graphics,
• Typography,
• White space,

1. Balance

Balance is all about ensuring that your design does not tip to one side or the other. It is like the balance of weight in achieving symmetry or asymmetry.

2. Grid

The concept of grids is closely related to that of balance. Grids are a series of horizontal and vertical rulers that help you “compartmentalize” a design. Think of columns. Columns improve readability, making a page’s content easier to absorb. Spacing and the use of the Rule of Thirds (or similar Golden Ratio) make everything easier on the eye.

3. Color

What if you changed the base red on the The First Twenty website (above) to lime green? Would it look good? Most likely not. Because it does not belong to the same color palette (and of course lime green isn’t the easiest color to work with). Websites such as ColourLovers exist for a reason. You can’t just pick your colors Rambo-style, guns blazing. Some colors go well together, others don’t. A lot of theories on colors and their combinations exist, including conventions on monochrome and contrasting schemes, but a lot comes down to common sense and having afeel for it.

4. Graphics

Okay, great design doesn’t need fancy graphics. But poor graphics will definitely hurt a design. Graphics add to the visual message. Websites like WebDesigner Wall have impressive illustrations, while others are understated.

5. Typography

The art of type is a tricky subject to talk about because it encompasses so many elements. While it can be regarded as a branch of design, one can spend a lifetime mastering all of its aspects. This is not the place to provide a complete typographic reference, so we will limit our discussion to what will benefit you in the short term.

6. White Space

White space, or negative space, has to do with what is not there. Like measure and leading, white space gives text some breathing room and spatial peace. You can make elements stand out by adding white space around them. Copy, for example, shouldn’t look cramped. To ensure readability, make sure paragraphs have sufficient padding.

7. Connection

“Connection” is a bit of a made-up term here, but it seems to be the best one for what we mean.Connection here refers to a Web design that has both unity and consistency. These two attributes demonstrate the professionalism of a design (and thus its designer). They are very broad attributes. A design should be consistent in its use of colors, in its range of fonts, with its icons, etc. All of these aspects count; a design can look great and still suffer from inconsistencies.

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